Chapter 8 focuses a lot on writing style. The author advises readers to stick with a similar style for writing because readers like consistency. Consistency is easy to follow and is faster to grasp the idea of the news. Headlines, secondary headlines, and cutlines are all important editions to a story. The headline is typically curated by the editor/copy editor and is worded in a short way to grab readers attention—something eye-catching. A secondary headline is similar in a way that it is written almost as a short summary of what the story is about without actually giving anything away. The secondary headline is there to encourage readers to finish reading the story. A cutline also revolves around keeping it short and simple. It’s supposed to capture the image in short words. Austin Kleon uses the words, “A picture might be worth a thousand words.” A caption to go along with the picture deepens the meaning behind it, providing the reader with a better understanding of the correlation to the story.