The elements I took away from this chapter are all the little writing tips that make a good sports journalist. At the very beginning of chapter seven, the author explains how precision is important in writing, similar to sports. In sports, if you make too many mistakes you get penalties, fouls, etc, however, in writing, if you make too many mistakes you start to lose credibility. Professionals must take their writing seriously as their audience and editors will expect nothing less than good writing with little to no mistakes. Opinions should be left out when covering sports unless it’s a broadcast. Opinions can be easily confused for facts. The golden rule of journalism is accuracy. There is no story if it is not true. Journalists mustn’t assume anything. Everything should be fact checked and verified before being released. A tip for journalists is short sentences and short paragraphs. It has been proven that readers enjoy something quick and simple. They won’t stay tuned in for too long if things are much too wordy. Writing without descriptive stereotypical labels such as the three “isms” (sexism, racism, ageism) is the most efficient way to then avoid accusations of bias. Another tip to remember is the overuse of cliches. A story can sound great using one. But, using it one too many times will lose its power–it doesn’t feel as special anymore.